Urban Outfitters Summer
Branding and marketing materials for a conceptual Urban Outfitters Summer Savings Event, consisting of five parts: posters, Instagram posts, web page, gift card, and an animated gif. It was important for the designs to be fun and fit into Urban’s brand culture and aesthetic. League Gothic is the main typeface used and occasionally Thirsty Script. The warm color palette is inviting with pops of color.
I was inspired by the colors and typography found on retro summer posters. Although I was inspired by vintage posters, I wanted my designs to still feel modern and trendy.
I created a set of four photos for Instagram that would be posted in the same carousel. The photos I used are real product images from the Urban Outfitters website.
Using the ruby color from my palette helps the banner at the top of the page pop, along with the green burst motif found across my designs that emphasizes extra savings.
The gift card design was inspired by preexisting Urban Outfitters gift cards. Using only two colors for this design to relate back to one of the posters I created.
Using the branding I created made making this animated gif easy. This gif could be included in an email, posted on social media, or be used on the website.