Proposed social media campaign for The Merchants Fund, a public charity that has provided support to small businesses in Philadelphia during times of financial hardship since 1854. The goal for this set of social media posts was to make the brand’s social media presence engaging and consistent. Using The Merchants Fund color palette, simple typography, and black and white photos makes these designs easy to replicate. Focusing on the tagline buy, donate, and support. This project was done with executive director of The Merchants Fund, Jill Fink, in collaboration with Miles Benson and Zakye Rothmiller.